AI-Native GTM Systems

The revenue stack you need, built with ai from day one.

Helping customers raise the bar with ai.

Senior Salesforce architecture, GTM systems design, and AI-native tooling — 15+ years scaling revenue platforms at category-defining companies.

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15+
Years enterprise GTM
7
Category-defining companies
3
Graduate degrees
0
Staffing layers between us

What we do

Built for the way
you actually work.

01

Salesforce Architecture

Custom Apex, triggers, batch jobs, and complex business logic engineered to scale on the Salesforce platform.

02

GTM Systems Design

Quote-to-cash, CPQ, Revenue Cloud, territory management, and revenue operations built for hypergrowth.

03

AI-Native Tooling

Embedding AI into GTM workflows — intelligent routing, forecasting, and agent-assisted operations across your revenue stack.

04

Systems Integration

API design connecting Salesforce to your broader enterprise stack — billing, HR, ERP, and everything in between.

haibar

About

Senior expertise.
No overhead.
ai-first, always.

Haibar is the consulting practice of David Ortiz — a GTM systems leader who has built and scaled enterprise platforms at OpenAI, TikTok, Snapchat, WeWork, Boulevard, and Salesforce.

You work directly with a principal-level engineer and architect. No staffing layers. No junior handoffs. Senior judgment, shipped fast.

Where we've built

OpenAI TikTok Snapchat WeWork Boulevard Leaf Home Salesforce

Credentials

The work speaks.
So does the record.

MIT Sloan
Executive MBA, 2022
Harvard Kennedy School
MC/MPA, 2025
Ohio State University
BS/MS Computer Science & Engineering
Salesforce
Apex · LWC · Revenue Cloud · CPQ
Lambda Legal
Board of Directors
NCAA Division I
3× National Championship Team

Let's build
something.

Salesforce architecture, GTM systems, or AI integration — let's talk.

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